Travala partners with Trivago to offer crypto payments for 2.2M hotels

Web3 travel platform Travala (CRYPTO:AVA) has announced a new partnership with Trivago, enabling users to book over 2.2 million hotels using cryptocurrency.

This collaboration allows Trivago’s extensive user base to make hotel reservations with various digital currencies, including Bitcoin (CRYPTO:BTC) and Ether (CRYPTO:ETH), among more than 100 supported tokens.

“With the ongoing widespread adoption of crypto, it’ll only take one major player to integrate crypto payments into their travel platform for everyone else to follow suit,” stated Juan Otero, CEO of Travala, highlighting the significance of this integration.

Trivago operates in over 190 countries and attracts more than three million unique users monthly, making this partnership a notable development in the travel industry.  

In addition to facilitating crypto payments, the partnership introduces a rewards system for travelers who book through Travala’s inventory via Trivago.

Customers will earn rewards in Bitcoin or Travala’s native AVA tokens for their bookings, setting Travala apart from traditional booking platforms.

Otero emphasised that this rewards system is a key differentiator for Travala, as it offers cryptocurrency-based incentives instead of conventional loyalty points.

The integration reflects a growing trend among travel companies exploring alternative payment methods in response to increasing cryptocurrency adoption.

Industry experts have noted that practical applications of blockchain technology are essential for driving broader cryptocurrency acceptance.

At the time of reporting, the Travala (AVA) price was $0.6521.