Méliuz Becomes Brazil’s First Firm to Hold Bitcoin

• Méliuz adds $28.4M in Bitcoin to its treasury
• Becomes first listed company in Brazil to hold BTC
• Shareholders overwhelmingly supported the decision

A Bold Crypto Move in Brazil

In a historic move for Brazil’s corporate sector, Méliuz has officially purchased $28.4 million worth of Bitcoin , marking the first time a publicly listed Brazilian company has added the digital asset to its treasury. The decision was approved by a large majority of Méliuz’s shareholders, highlighting growing confidence in Bitcoin as a store of value and financial strategy.

This bold step places Méliuz alongside global companies like MicroStrategy and Tesla, which have previously made headlines by adding Bitcoin to their balance sheets. As inflation concerns and currency volatility remain top of mind in emerging markets, Méliuz’s Bitcoin purchase may inspire other Latin American firms to consider similar strategies.

Why This Matters

The move signals a shift in corporate finance thinking in Brazil. By holding Bitcoin in its treasury, Méliuz is essentially betting on the long-term value and potential of decentralized finance . This could spark broader institutional interest in crypto within the country and potentially across Latin America.

Furthermore, the backing of shareholders adds weight to the decision. It suggests that not only company executives but also investors see digital assets as a viable component of corporate reserves. The approval also reflects a maturing understanding of Bitcoin as more than a speculative asset.

What’s Next for Brazilian Companies?

With Méliuz breaking new ground, other Brazilian companies may follow suit. As the legal and regulatory environment around crypto in Brazil continues to evolve, this move could act as a catalyst for broader adoption.

If this trend continues, it could reshape treasury management strategies across sectors in the region, leading to more companies diversifying their reserves with digital assets like Bitcoin.

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