Stellantis CEO reveals that the recovery strategy features upcoming Jeep models, new Ram pickups, and the comeback of the Hemi V8 engine

Stellantis CEO Antonio Filosa Charts a Confident Course at Detroit Auto Show

DETROIT — Antonio Filosa, the recently appointed CEO of Stellantis (STLA), projected optimism during his appearance at the Detroit Auto Show, even as he faces significant challenges in his new role.

Nearly two years ago, Filosa spoke with Yahoo Finance while leading Jeep, coinciding with the debut of the Wagoneer EV SUV. At that time, Jeep was struggling with excess inventory as former CEO Carlos Tavares pursued a strategy of higher pricing to elevate the brand’s image and profits. This approach backfired, resulting in declining sales and frustrated dealers burdened with unsold vehicles.

After stepping into the CEO position in May 2025, Filosa responded by reducing prices and introducing more affordable models to clear out inventory.

With the reintroduction of the Cherokee and other new vehicles, Jeep aims to regain momentum in the fiercely competitive midsize SUV market. However, other Stellantis brands such as Dodge, Ram, and Alfa Romeo are grappling with similar headwinds.

During a press briefing at the show, Filosa emphasized, “We have a robust strategy, an expanded lineup, and most importantly, we’re re-entering what is likely the largest segment in the US—the midsize SUV category.”

Filosa indicated that major strategic announcements would be reserved for the company’s next Capital Markets day, scheduled for the first half of the year.

The company’s roadmap is expected to focus on strengthening brands like Ram and Jeep by adjusting pricing and product offerings, while also enhancing Dodge and Alfa Romeo’s appeal to capture greater US market share.

“In the six months since I became CEO, I’ve identified the changes we must implement to secure a promising future,” Filosa remarked.

Despite his approachable demeanor, Filosa has already initiated significant actions.

In October, Stellantis, which has a strong presence in Europe, announced a $13 billion investment to expand its US manufacturing operations. This initiative is projected to boost US production by 50%, introduce five new models, and create 5,000 jobs over the next four years.

This expansion follows trade tensions under President Trump, which prompted US automakers, including Stellantis, to bring more production back to American soil.

Additionally, the Trump administration’s decision to ease CAFE (corporate average fuel economy) standards allowed automakers to continue producing more gasoline-powered vehicles, reducing the immediate pressure to accelerate electric vehicle (EV) production by 2030.

According to Filosa, the cost savings from not having to ramp up EV investments helped offset tariff-related expenses, which reached $1.7 billion in the first half of last year. Stellantis does not release quarterly earnings reports.

Investing in North America and Navigating Regulatory Changes

“We’re making significant investments in the US and across North America,” Filosa stated. He added that anticipated changes to CAFE and greenhouse gas regulations could not only provide financial relief but also open up new growth opportunities in key segments.

Filosa highlighted the importance of “freedom of choice” for consumers, a benefit of the relaxed fuel economy rules that would have otherwise favored all-electric vehicles.

Some industry observers warn that if US automakers, including the Big Three, slow their EV transition, competitors in Europe and China will continue to advance, potentially leaving American brands at a disadvantage. For example, Canada recently approved the import of 49,000 Chinese EVs annually, giving these affordable vehicles a foothold in North America.

Nevertheless, Filosa insists that Stellantis is responding to the preferences of both customers and dealers.

“Consumers are asking for hybrids and a return to internal combustion engines. While there is a growing interest in EVs, it’s not as rapid as some expected. Our approach is to offer multiple energy options, investing where we see the energy transition taking place,” he explained.

Filosa also pointed to the revival of iconic internal combustion engines, such as the Hemi V8, as a strategic move. While his predecessor had retired the Hemi V8, Filosa has brought it back for Ram trucks, select Jeep models, and the Dodge Charger.

More details about Stellantis’s transformation strategy are expected when the company announces its full-year results on February 26.

About the Author

Pras Subramanian is the Lead Auto Reporter for Yahoo Finance.