Bitget Wallet Welcomes Alvin Kan, Former Senior Executive at BNB Chain, as New COO


Bitget Wallet, a global leading Web3 trading wallet, has officially announced the appointment of Alvin Kan as its Chief Operating Officer (COO) to lead the company's global growth strategy and coordinate brand development, operations, and growth initiatives.
Alvin Kan brings a wealth of expertise with over 15 years of professional experience, having held prominent roles at BNB Chain and Sei Labs. Notably, he spearheaded ecosystem growth at BNB Chain and served as the Head of Asia for Sei Labs. Before this, Alvin spent almost a decade at LinkedIn, where he led the Asia-Pacific data team and played a crucial role in the company's strategic development across Asia. With a strong background in market growth and data analysis in the Web2 domain, coupled with his insightful understanding of building Web3 ecosystems, Alvin is well-equipped to introduce innovative ideas and steer global growth strategies at Bitget Wallet. His leadership will be instrumental in shaping the company's direction and planning for the upcoming year, elevating the brand's global presence. In outlining the company's 2024 development plan, Alvin emphasizes a strategic focus on acquiring new users, expanding the roster of supported assets, and exploring novel opportunities.
1. Global Expansion and Growth
In 2024, Alvin is charting a course for global expansion, outlining a comprehensive globalization strategy that involves deploying localized teams in strategic regions worldwide. This initiative aims to establish operational capabilities tailored to specific regions, facilitating accelerated growth and market penetration on a global scale and catering to the diverse needs of a global userbase. Initial endeavors in Turkey, Vietnam, and Pakistan have demonstrated promising outcomes, laying the groundwork for broader success.
Amidst a bullish market outlook, the cryptocurrency sector is poised to attract a diverse influx of new users and key opinion leaders (KOLs) spanning various industries. Alvin's unwavering commitment involves fostering a symbiotic relationship between product development and market operations within the company. This approach ensures a seamless integration for new users, hailing from diverse backgrounds, into the dynamic realm of Web3. Moreover, strategic collaborations with well-established Web2 brands are on the horizon to amplify synergy and elevate Bitget Wallet's global brand recognition.
2. Capturing New Narratives and Assets
As the COO of Bitget Wallet, Alvin will be spearheading the establishment of a more adaptive team structure, geared towards swift responses to market dynamics and keen recognition of emerging narratives and assets. This initiative aims to facilitate the rapid implementation of technology and product strategies. "New assets will always be at the core of wealth generation within this industry," Alvin says. "Our goal is to be the first to uncover the next big opportunity for our users."
Equipped with core features like Swap, smart quotes, Launchpad for new offerings, and inscription tools, Bitget Wallet is strategically crafted to empower users in capitalizing on valuable assets early, thereby maximizing returns. Alvin underscores a dual-strategy approach, advocating for the robust execution of long-term initiatives alongside flexible engagement with short-term trends. This balanced strategy ensures a nimble response to market shifts while concurrently focusing on meticulous infrastructure development. The overarching aim here is to fortify Bitget Wallet's product suite and establish a robust infrastructure to fully harness the benefits of sustained growth.
3. Exploring New Opportunities in Wallets
Web3 wallets as an industry have witnessed significant growth from basic functionalities such as address creation, fund transfers, and receipts to more advanced features such as the integration of multi-chain DEXs, NFT marketplaces, and diverse protocols. This evolution has broadened the scope and redefined what it means to serve a Web3 wallet in today's context, elevating them to comprehensive Web3 gateways that encompass asset management, Swap transactions, inscriptions, NFT minting, and interactions across entire blockchain ecosystems. Notably, innovations like MPC and AA wallets have contributed to enhancing user experiences, introducing greater convenience. Throughout this transformative journey, Bitget Wallet has consistently positioned itself at the forefront, actively exploring and anticipating future trends in the realm of Web3 wallets.
Under Alvin's leadership, Bitget Wallet is actively working towards establishing systematic capabilities, consistently expanding core product features, and fostering innovation based on emerging narratives. The goal is to carve out a distinctive competitive edge for Bitget Wallet in the dynamic market. Alvin places a strong emphasis on simplifying the product experience, aiming for Bitget Wallet to serve as a seamless Web3 bridge.
"In our recent App version, the team has thoroughly reconsidered and redesigned the UI, with a dedicated focus on enhancing user-friendliness and ease of experience," Alvin highlights.
"Bitget Wallet has always been on what we believe is the right path to chart the future of Web3 Wallets," he concludes. "Continuous progress is key in ensuring that we continually place ourselves and our users at the forefront of Web3 innovation."
About Bitget Wallet (Web3 Trading Wallet)
Bitget Wallet stands as Asia's largest and global frontrunner among all-in-one Web3 multi-chain wallets. We offer a comprehensive range of on-chain products and DeFi services to our users, including wallet functionality, Swap feature, NFT trading, DApp browsing, and more.
With a 5-year legacy, Bitget Wallet has garnered acclaim from over 15 million users worldwide and has secured partnerships with prominent industry leaders including Bitcoin, Ethereum, TRON, BNB Chain, Solana, Base, and others. This success stems from our commitment to consistently delivering secure and convenient products and services.
For more information, visit: Website | Twitter | Telegram | Discord
- Press releaseBitget Kicks Off the New 2025/26 LALIGA Season with “Back in Play, Bitget Way”Victoria, Seychelles, August 15, 2025—Bitget, the world’s leading cryptocurrency exchange and Web3 company, is back in the game with LALIGA for a brand-new season with the tagline: Back in Play, Bitget Way. It’s less about scores and more about smart moves where crypto meets sport, and fans become participants. Last season set the tone with our Raphinha TV spot and the viral “Your Team, Your Skin” campaign, allowing fans to trade with pride alongside points. Bitget continued to make big plays
2025-08-15
- Press releaseBitget to List WORLD3 (WAI) for Spot Trading with over 5M in Token Rewards Victoria, Seychelles, August 12th, 2025 — Bitget, the leading cryptocurrency exchange, and Web3 company has announced the listing of WORLD3 (WAI) in the Innovation and AI Zone, for spot trading. Besides being available for spot trading, Bitget will launch a series of rewards campaigns with up to 5,180,000 WAI up for grabs. Spot trading for WORLD3 under the WAI/USDT trading pair will begin on 12 August 2025, 9:00 (UTC) with withdrawals will be available starting 13 August 2025,
2025-08-12
- Press releaseBitget Lists Xeleb Protocol (XCX) for Spot Trading Victoria, Seychelles, August 11th, 2025 – Bitget, the leading cryptocurrency exchange and Web3 company, has announced the listing of Xeleb Protocol (XCX) in the Innovation and AI Zone, adding it for spot trading. Trading for the XCX/USDT pair will begin on 11 August 2025, 10:00 (UTC), with withdrawals available from 12 August 2025, 11:00 (UTC). Xeleb is a next-generation platform that empowers individuals and businesses to create, own, and monetize AI agents with real-world a
2025-08-11