Apple closed 2.61% higher on September 1st, putting its market cap at $4.75 trillion. New CEO John Ternus formally took over and issued his first company-wide letter, saying next week's launch "will be extraordinary." Apple's fall event takes place at 1:00 a.m. Beijing time on September 10th — his first product launch in the role.
The focus is on whether the first foldable iPhone shows up on schedule. Getting from $4.75 trillion to the $5 trillion mark requires roughly a 5% move, and whether a single event can cover that distance depends on whether the lineup represents a genuine change in hardware form factor or a routine iteration.
A new CEO's debut typically carries an extra expectations premium, which can amplify good news but also means a sharper pullback if the announcements fall short of what's imagined. Apple shares rallying into an event and fading afterward is a fairly common pattern historically.
Which product are you most looking forward to? Is a foldable iPhone the piece that gets Apple past $5 trillion?
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