MetaMask Token Launch Remains Uncertain, Says Co-Founder Dan Finlay

Finlay emphasized that if MetaMask ever decides to launch a token, it would be communicated transparently and directly through the wallet interface. “You’ll be able to find a link directly in the wallet,” he said, reassuring users to beware of scams and unofficial sources. He warned that speculation around a token launch could expose users to phishing attacks, stressing that MetaMask does not have users’ phone numbers or emails and will not send unsolicited messages about the token.

The idea of a MetaMask token, MASK, has been discussed since at least 2021. MetaMask engineer Erik Marks initially proposed community wallet ownership via a token, a concept supported by ConsenSys CEO Joseph Lubin, who teased the token on social media. In 2022, Lubin outlined plans for a token and a decentralized autonomous organization (DAO) to promote the “progressive decentralization” of ConsenSys projects. The DAO would serve primarily as a funding mechanism rather than a governance body, and the token was not intended as a “cash grab,” with safeguards against exploitation by airdrop farmers.

Regulatory uncertainty remains a key factor influencing the token’s launch timeline. Finlay noted that securities laws still apply despite a potentially more permissive regulatory environment under the previous U.S. administration.

MetaMask continues to enhance its user experience amid growing competition from wallets like Rainbow and Rabby. Notably, MetaMask is launching a new metal payment card in collaboration with Mastercard and Baanx, scheduled for a global release in the second quarter of 2025. The smart contract-based card will allow users to spend crypto directly from their self-custody wallets at various merchants without requiring pre-conversion or pre-loading.

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