VeChain Appoints Former IBM and Deloitte Blockchain Exec as Marketing Director

VeChain, an enterprise-focused blockchain platform, announced on Friday that it has appointed Anthony Day as its new Marketing Director.

In a press release shared with CryptoNews, VeChain said Day is a seasoned figure in blockchain and enterprise technology, bringing a wealth of experience from top-tier firms including IBM, Deloitte, and Parity Technologies.

He most recently served as Head of Strategy and Marketing at Midnight, where he played a key role in shaping growth strategies for the data-protection blockchain protocol .

In his new position, Day will be responsible for leading VeChain’s global marketing efforts, with a sharp focus on expanding the platform’s appeal beyond traditional crypto circles.

“Anthony’s appointment marks a turning point in VeChain’s evolution as we expand from tokenizing real-world assets to real-world actions,” said Sunny Lu, CEO and Co-founder of VeChain.

“His background in enterprise tech and deep understanding of Web3 strategy will be instrumental in bringing VeChain technology to mainstream adoption.”

Pushing the VeBetter Platform Into the Mainstream

Day joins VeChain at a time when the project is doubling down on its VeBetter initiative—a platform designed to tokenise real-world behaviours and incentivise sustainable actions.

The platform allows people and organisations to measure, certify, and reward positive impact across a wide range of sectors, including sustainability, consumer behaviour, and corporate social responsibility.

“VeChain’s success with user-focused, decentralised applications is genuinely differentiated in the market,” said Day.

“We’re still seeing the industry grow based on tokenizing existing financial assets, but VeChain’s vision goes further—allowing enterprises to build value from loyalty, sustainable actions, and community-led growth.”