Apple's R&D expenditure surpasses 10% of revenue, with the AI race triggering a sense of urgency
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This strong signal indicates that the iPhone manufacturer is investing heavily to realize its ambitions in artificial intelligence (AI). This growth brings Apple’s R&D investment closer to other major technology companies, but the company maintains a distinctly different strategy when it comes to capital expenditure (Capex). Gene Munster, managing partner at Deepwater Asset Management, said, “This suggests Apple feels an urgency to launch new AI products.”
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