Brazilian fintech unicorn Meliuz completes its first Bitcoin acquisition, with an average price of $90,296

Brazilian fintech unicorn Meliuz announced that the company has started buying Bitcoin as part of a new financial management strategy, joining an increasing number of traditional financial companies holding crypto assets. Meliuz mainly provides cash back and fintech services, and the company's board has approved allocating up to 10% of its cash reserves to Bitcoin (BTC), marking its official entry into the cryptocurrency market. Meliuz has completed its first Bitcoin acquisition, purchasing 45.72 BTC with a total value of approximately $4.1 million at an average purchase price of $90,296.