Christie’s shuts down NFT department under new CEO Bonnie BrennanChristie’s will not stop selling NFTs
United Kingdom-based auction house Christie’s is shutting down its dedicated non-fungible token department as part of a strategic decision to “reformat digital art sales.”
- Christie’s has closed its dedicated NFT department, folding operations into its 20th and 21st-century art division.
- Two staffers, including VP of Digital Art Nicole Sales Giles, were laid off at the end of August.
- The decision is part of a broader strategic restructuring under new CEO Bonnie Brennan.
According to a Sep. 8 report from Now Media, the news was confirmed by Christie’s former VP of Digital Art, Nicole Sales Giles, who was let go, along with another staffer, at the end of August.
A Christie’s spokesperson added that the move was a “strategic decision to reformat digital art sales,” under the vision of the auction house’s new CEO Bonnie Brennan, who took charge in February this year.
Christie’s first entered the NFT market back in March 2021 and has since played a key role in pushing digital collectibles into the mainstream, especially due to its reputation as one of the oldest auction houses in the world. Over the years, the auction house has enabled some of the biggest sales in the history of the NFT market.
Among them were two landmark works by digital artist Mike “Beeple” Winkelmann’s portfolio, Everydays: The First 5000 Days, which fetched $69.3 million, and Human One, which sold for $28.9 million.
Beyond sales, Christie’s was also an active supporter of the NFT ecosystem during its formative years. It launched its own on-chain auction platform, Christie’s 3.0 , partnered with crypto-native platforms like OpenSea , and even embraced emerging formats such as Bitcoin Ordinals, hosting its first Ordinals auction in October last year.
Christie’s will not stop selling NFTs
Although the auction house is winding down its core NFT team, it will continue offering digital artworks with the larger “20th and 21st-century art category,” the Christie’s spokesperson said.
Further, at least one digital art specialist will also be kept on staff, and as of press time, its online auctioning platform remains live.
The exact reason why Christie’s has decided to put NFTs on the sidelines was not disclosed, but the crypto community speculates that it may have something to do with dwindling NFT sales and an overall slowdown across the global art market.
NFT markets have had a sloppy last year, and the drawdown extended throughout the first half of 2025, with several popular NFT collections posting weak trading volumes and sales numbers. Last week itself saw one of the steepest weekly drops in sales volume in recent months, with a 22.65% drop.
According to data from Crypto Slam, since the start of 2024, NFT sales volume alongside the number of market participants has continued to decline.

And it’s not just the NFT market that may have influenced Christie’s decision, according to Fanny Lakoubay, a digital art adviser and curator, who speculated that it may have stemmed from the “current art market contraction.”
“Auction houses can’t justify a whole department when it brings in less revenue than the others, even with some recent successful sales,” Lakoubay said.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Ethereum Tests Support as Holder Conviction Sets Stage for Rebound

The Bank of England keeps interest rates unchanged as expected and slows the pace of balance sheet reduction.
The Bank of England reiterated its cautious stance on future interest rate cuts, emphasizing that inflationary pressures remain significant. The government's autumn budget may become the decisive factor for the interest rate cut path for the remainder of the year.

Highlights of the Federal Reserve FOMC Statement and Powell's Press Conference
This FOMC decision and Powell’s speech sent a clear signal: the Federal Reserve is resuming rate cuts, but at a more cautious pace, with the core focus on balancing inflation stickiness and the risk of a slowdown in employment.
Initial Jobless Claims Data Stages a "Magic Show": From the Highest in Nearly Four Years to the Largest Drop in Nearly Four Years in an Instant!
Just a week ago, initial jobless claims had surged to their highest level in nearly four years, sparking market concerns over a spike in layoffs. However, the latest data released today presents a dramatic turnaround.
Trending news
MoreCrypto prices
More








