Anthropic reinforces its commitment to an ad-free approach and targets OpenAI in its forthcoming Super Bowl commercial

Anthropic Reaffirms Ad-Free Approach for Claude and Launches Super Bowl Campaign

On Wednesday, Anthropic reiterated its promise to keep advertisements out of its Claude chatbot, unveiling a series of new commercials set to air during the Super Bowl that humorously target its chief competitor, OpenAI.

Earlier in January, OpenAI shared plans to begin experimenting with ads in ChatGPT for select users as part of its strategy to boost revenue.

"There are plenty of suitable spaces for advertising, but interacting with Claude isn't one of them," Anthropic stated in a blog post published Wednesday.

The company emphasized its commitment to user interests, declaring, "Claude will stay free from ads. Users won’t encounter sponsored links during their chats, nor will Claude’s answers be shaped by advertisers or contain unsolicited product placements."

Super Bowl Ad Highlights

One of Anthropic’s new commercials features a young man seeking advice from a therapist on communicating with his mother. The response, typical of large language models—offering praise and actionable tips—suddenly shifts into a spoof advertisement for a fictional dating site, poking fun at the intrusion of ads in AI conversations.

OpenAI’s Dominance and Rising Competition

Since its launch in November 2022, OpenAI’s ChatGPT has become the flagship product of the AI surge, sparking widespread interest in both the financial and business sectors. By late December, ChatGPT was approaching 900 million weekly active users.

While Google’s Gemini model has emerged as a significant competitor in the consumer AI space, Anthropic has carved out its own niche by focusing on AI solutions for businesses and developers, intensifying the rivalry with OpenAI.

Anthropic’s Claude Code assistant has gained rapid popularity among developers and has been identified as a key factor in the recent downturn in software stock prices.

Anthropic CEO Dario Amodei speaks at the Code with Claude developer conference in San Francisco, May 22, 2025. (Don Feria/AP Content Services for Anthropic)

Monetization Beyond Advertising

Despite its stance against ads in Claude, Anthropic is still exploring ways to generate revenue. In its Wednesday announcement, the company noted, "AI will increasingly intersect with commerce, and we’re eager to support this in ways that benefit our users."

Anthropic is particularly interested in "agentic commerce," where Claude could manage purchases or bookings on behalf of users. The company plans to continue developing features that help users discover, compare, and buy products or connect with businesses—always at the user’s discretion.

Looking Ahead: Data Privacy and Market Competition

While Anthropic promises an ad-free experience, it does not necessarily guarantee complete privacy for user data.

With both Anthropic and OpenAI reportedly preparing for potential IPOs, the rivalry between these AI giants is expected to intensify—whether through user acquisition, critiques of each other’s business models, or efforts to reshape industry standards.