Middle East conflicts ignite surge in chip key material prices, PS5 console prices skyrocket

Golden Ten Data, March 30 — According to reports from US media, Sony Interactive Entertainment has recently announced an increase in the price of its PS5 series consoles. This marks the second price adjustment by the company in less than a year. Reports state that in the US market, the PS5 console with disc drive will see its price rise by $100, from $549.99 to $649.99 (approximately 4,498 RMB); the digital version’s price will also increase by $100 to $599.99 (about 4,152 RMB); Sony’s most powerful PS5 Pro model will increase by $150, with the new price reaching $899.99 (about 6,228 RMB). Sony has indicated that varying degrees of price adjustments have also been made in markets such as China, Japan, and Europe. Some analysts point out that this price hike is unavoidable due to the increase in memory prices. Additionally, analysts note that reduced helium supply will drive up its price, and if the conflict continues for several months or even longer, the extent of the price hikes may further expand.