Institution: Meta is expected to surpass Google this year and become the global leader in digital advertising.

Glonghui, April 14 — Market research firm Emarketer estimates that Meta Platforms could surpass Google in global digital advertising revenue as early as 2026, becoming the market leader. According to projections, Meta’s global advertising revenue in 2026 is expected to reach $243.46 billion, higher than Google’s $239.54 billion. Analysts point out that Meta’s growth momentum comes from the continuous optimization of its advertising products and the AI-driven placement tools that enhance advertising effectiveness, motivating advertisers to adopt them. Among these, Meta’s automated advertising tool, Advantage+, has rapidly penetrated the market in recent years, helping businesses simplify the ad placement process and improve marketing returns, and is regarded as an important engine driving Meta’s revenue growth.