The globally renowned boutique fitness brand franchisor Xponential Fitness, Inc. announced that its brand Club Pilates has entered into a master franchise agreement with DM Active Wellness Inc., officially launching its strategic expansion plan in the Philippines market.

According to the agreement, DM Active Wellness Inc. will act as the exclusive master franchisee of Club Pilates in the Philippines, responsible for developing and operating a network of Pilates studios throughout the country. This partnership marks Club Pilates’ first entry into the Southeast Asian fitness market, highlighting the brand’s accelerated globalization strategy.The collaboration will combine Xponential Fitness’s well-established brand operation system with DM Active Wellness’s deep insights into the local market, bringing international-standard Pilates fitness experiences to consumers in the Philippines. Both parties plan to gradually open multiple studios in the coming years to meet the rapidly growing demand for high-quality fitness in the region.The signing of this agreement not only expands Club Pilates’ global footprint but also injects new growth momentum into Xponential Fitness’s diverse brand portfolio. As the Southeast Asian fitness market continues to heat up, this strategic move is expected to create long-term value for both parties.