Ripple’s Ripple Prime institutional crypto brokerage platform is witnessing a major change. Ripple Prime founder Marc Asch is going to leave the position at year-end as Noel Kimmel assumes leadership.
Ripple’s New Chapter Comes With Infrastructure Play
Noel Kimmel, already serving as Vice President of Ripple Prime, will assume leadership of the business and their team within Ripple Labs. This marks Ripple Prime’s transition from a regular custody & brokerage platform to major-scale financial services & infrastructure provider.
Marc Asch founded Hidden Road back in 2018, instantly becoming the growing brokerage’s CEO. The company offered a wide variety of digital-asset powered services, including foreign exchange, derivatives and fixed income. Ripple made a deal to acquire the platform in 2025.
$13 Trillion Processed, No XRP: Divergence Explained
Since the massive acquisition, Ripple Labs expanded the newly-acquired subsidiary’s business towards leveraged ETF financing. The branch even processed $13 trillion in payments during 2025, but the vague regulations kept all of that trading action outside of crypto’s boundaries.
Right now, Ripple Prime serves over 300 institutions worldwide. The freshly-appointed CEO Noel Kimmel was already deeply involved in this expansion. He previously represented Ripple Prime in its $200 million financing agreement, designed to raise institutional margin capacity.
The brokerage platform went on to introduce equity-linked derivatives and financing for Ripple’s institutional customers. Another key milestone was the deal with Brevan Howard, an accounting company looking after $35 billion in assets under management (AUM) for clearing services.
XRP’s Price Touches Lower-Boundary Channel Line
Presently, XRP coin’s trading dangerously close to the psychological $1 level on November 13, 2026. This extends a sharp dip as Bitcoin (BTC) falls below $68,000 and with the crypto ETF market taking a multi-billion dollar hit on Friday. The $0.99 support zone comes into play now.
Judging from Ali Martinez’s updated XRP price analysis, the full reversal toward the channel’s lower boundary at $0.99 has been completed, which now serves as a key near-term magnet. Breaking it upwards would mean a retest of $1.29 as mid-point, then $1.55 as the main target.
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