OranjeBTC’s $410 Million Bitcoin Investment Seeks to Drive Institutional Uptake Across Latin America

OranjeBTC, a cryptocurrency company based in Brazil, has established itself as the leading Bitcoin treasury in Latin America

after acquiring 3,650 , which was worth about $410 million as of September 2025. This acquisition puts OranjeBTC ahead of Méliuz, which previously led the region with 604.7 BTC, and places the company among the world’s top 25 corporate Bitcoin holders. OranjeBTC is also preparing to go public on Brazil’s B3 stock exchange through a reverse merger with Intergraus, a pre-university education company already listed on the exchange. The deal, anticipated to close in early October 2025, will give OranjeBTC an 85% free float, boosting both liquidity and access for institutional and retail investors.

This acquisition signals a major strategic shift for OranjeBTC, which is looking to capitalize on Brazil’s supportive regulatory landscape and the increasing interest in Bitcoin from institutions. The company’s treasury plan aims for a 45% return on its Bitcoin assets in its first year, according to management projections. This strategy is similar to that of U.S.-based MicroStrategy, which has aggressively added BTC to its corporate balance sheet. CEO Guilherme Gomes highlighted OranjeBTC’s commitment to developing infrastructure and educational programs to promote Bitcoin adoption throughout Latin America. The company intends to launch a financial education platform using Intergraus’ resources, aiming to close knowledge gaps about digital assets and encourage informed participation.

This move is part of a broader trend in Latin America, where more companies are turning to Bitcoin as a hedge against inflation and a means to preserve value. Brazil has become a regional leader in crypto adoption, with firms like Nubank and Mercado Bitcoin offering crypto services to millions. OranjeBTC’s initial $210 million investment, with support from Itaú BBA and other financial advisors, highlights the growing acceptance of Bitcoin as a corporate treasury asset. The company’s backers include notable figures such as the Winklevoss twins, Bitcoin pioneer Adam Back, and Mexican billionaire Ricardo Salinas Pliego, lending further credibility to its strategy.

The reverse merger with Intergraus allows OranjeBTC to bypass the lengthy process of a traditional IPO, speeding up its entry to the public market and enabling it to expand its Bitcoin reserves. After the merger, the company will be regulated by Brazil’s securities authority (CVM) and B3, with transparency in custody and audit procedures being essential for investor trust. The listing is expected to drive demand for Bitcoin-related financial products, such as debt and equity instruments, and could set a new standard for corporate Bitcoin management in emerging markets.

OranjeBTC’s public debut could encourage more institutional investors in Latin America to adopt Bitcoin, as currently less than 10% of companies in the region hold the cryptocurrency. By offering a publicly traded option for Bitcoin exposure, OranjeBTC fills a gap in traditional finance, providing a regulated way for investors to benefit from Bitcoin’s growth. This move is in line with global trends, as more than 190 public companies now hold Bitcoin, with institutional holdings surpassing 1.5 million BTC. For Brazil, this listing could further cement its role as a leader in digital asset innovation, especially as the country’s regulatory environment continues to develop.