Bitget App
Trade smarter
Buy cryptoMarketsTradeFuturesEarnSquareMore
With its newest talent acquisition, OpenAI is intensifying its focus on tailored AI experiences for individual users

With its newest talent acquisition, OpenAI is intensifying its focus on tailored AI experiences for individual users

Bitget-RWA2025/10/04 04:12
By:Bitget-RWA

OpenAI has purchased Roi, an AI-driven app focused on personal finance. Reflecting a recent pattern in the AI sector, only the company’s CEO will be joining OpenAI.

Sujith Vishwajith, Roi’s chief executive and co-founder, shared news of the acquisition on Friday. According to a source with knowledge of the situation, he is the sole member of Roi’s four-person team moving to OpenAI. The financial details of the acquisition remain undisclosed. Roi will cease operations and discontinue its service for users on October 15.

This acquisition is the latest in a series of talent-focused purchases by OpenAI this year, following deals with Context.ai, Crossing Minds, and Alex.

It’s still uncertain if any of Roi’s technology will be integrated into OpenAI or which division Vishwajith will join. However, the move fits with OpenAI’s focus on personalization and life management as emerging areas for AI products. Roi’s team has already tackled the challenge of scaling personalized finance, offering insights that could be valuable in broader contexts.

Founded in New York in 2022, Roi secured $3.6 million in seed funding from investors such as Balaji Srinivasan, Spark Capital, Gradient Ventures, and Spacecadet Ventures, according to PitchBook. The app aimed to consolidate a user’s financial data—including stocks, crypto, DeFi, real estate, and NFTs—into a single platform for tracking assets, generating insights, and facilitating trades.

“We launched Roi three years ago to democratize investing by creating the most tailored financial experience possible,” Vishwajith posted on X. “Over time, we realized that personalization isn’t just the future of finance—it’s the future of all software.”

In addition to monitoring trades, Roi offered users an AI assistant with financial expertise that could interact in a way suited to each individual. During onboarding, users could customize Roi by sharing details about their profession and preferred communication style.

For example, in a post on X, Roi shared a scenario where a user requested: “Talk to me like I’m a Gen-Z kid with brain rot. Use as little words as possible and roast me as much as you want I don’t mind.” When asked about their portfolio, Roi responded: “Suje, you got cooked lil bro. Cause of the tariff announcements, you took an L today of $32,459.12…Based on your risk preference this might be an opportunity to buy the dip.”

This interaction illustrates Roi’s and its co-founder’s belief that software should not just offer standard responses, but instead adapt, learn, and communicate in a way that feels personal, relatable, and keeps users engaged.

As the Roi team expressed in a blog post: “The tools we use every day won’t stay as fixed, pre-designed experiences. They’ll evolve into responsive, highly personalized companions that understand us, learn from us, and grow alongside us.”

This vision aligns with OpenAI’s current consumer initiatives, such as Pulse, which curates personalized news and content summaries for users overnight; the Sora app, a TikTok alternative featuring AI-created content and user cameos; and Instant Checkout, a feature enabling direct shopping and purchases within ChatGPT.

The acquisition also coincides with OpenAI expanding its consumer applications division, now led by former Instacart CEO Fidji Simo. This move further signals OpenAI’s ambition to go beyond being just an API provider and to develop its own consumer-facing applications. Roi’s expertise and technology could help make these apps more responsive and user-centric.

Vishwajith and his co-founder Chip Davis previously worked at Airbnb, where Vishwajith honed his skills in optimizing user behavior to increase revenue. By his account, a simple tweak of 25 lines of code resulted in over $10 million in additional revenue.

As OpenAI continues to invest heavily in data centers and infrastructure to support its models, generating significant revenue from consumer applications has become increasingly crucial for the company.

0
0

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

PoolX: Earn new token airdrops
Lock your assets and earn 10%+ APR
Lock now!

You may also like

The Federal Reserve's Change in Policy and Its Impact on Cryptocurrency Markets

- Fed's 2025 policy tightening and regulatory shifts reshaped crypto markets, triggering capital reallocation and volatility amid $340B balance sheet contraction. - Bitcoin ETFs lost $3.79B in November 2025 as investors shifted to stablecoins and altcoins, driven by inflation hedging and regulatory clarity under the GENIUS Act. - Crypto-ETF performance diverged sharply, with Solana/XRP funds attracting $421M/$410M inflows while Bitcoin ETFs faced stagnation despite $22.32B net creations. - Policy uncertain

Bitget-RWA2025/12/05 17:16
The Federal Reserve's Change in Policy and Its Impact on Cryptocurrency Markets

Solana's Latest Price Drop: Analyzing Systemic Vulnerabilities in Advanced Blockchain Platforms

- Solana's 2025 price drop and declining user activity, despite strong on-chain metrics, highlight systemic risks in high-performance blockchains. - Network Value to Transaction (NVT) ratio spikes and macroeconomic headwinds exposed vulnerabilities in consensus mechanisms and validator centralization. - Security breaches, regulatory uncertainties, and cross-chain bridge risks amplified downward pressure, contrasting with whale accumulation and real-world asset adoption growth. - Case studies of Avalanche a

Bitget-RWA2025/12/05 16:58
Solana's Latest Price Drop: Analyzing Systemic Vulnerabilities in Advanced Blockchain Platforms

SOL Price Forecast for 2025: Can the Altcoin Surge Last?

- Solana (SOL) gains traction in 2025 through institutional partnerships and ETFs, boosting blockchain adoption. - Despite $101.7M ETF inflows, SOL prices fell 30% by December, highlighting macroeconomic pressures over institutional demand. - Proposed inflation reduction (SIMD-0411) and short-term rallies signal resilience, but Bitcoin/Ethereum dominance complicates altcoin sustainability. - Analysts project $400–$500 SOL by year-end, contingent on resolving rate volatility and global economic uncertaintie

Bitget-RWA2025/12/05 16:58
SOL Price Forecast for 2025: Can the Altcoin Surge Last?

The BTC Collapse: Examining the Triggers and Consequences for 2026

- Bitcoin's 2026 collapse risk stems from leverage, quantum threats, and macroeconomic fragility, mirroring 2008/1929 crises. - Leverage-driven liquidation loops and corporate Bitcoin holdings create self-fulfilling price cascades across crypto and traditional markets. - Quantum computing could break Bitcoin's cryptography, while regulatory uncertainty amplifies systemic risks in its financialized ecosystem. - Historical parallels highlight recurring patterns of speculative excess and leverage, urging robu

Bitget-RWA2025/12/05 16:40
The BTC Collapse: Examining the Triggers and Consequences for 2026
© 2025 Bitget