DASH Rises 20.16% in the Past Day Following New Clothing Delivery Collaboration

On November 15, 2025,

climbed 20.16% over a 24-hour period, reaching $87.62. Over the past week, DASH increased by 22.95%, saw a 69.02% rise in a month, and surged 135.85% over the last year.

DoorDash (NYSE: DASH) shares jumped 5.6% during morning trading after the food delivery giant revealed a new partnership with Old Navy, the apparel retailer, to provide on-demand delivery for clothing and accessories. This collaboration signals DoorDash’s entry into the apparel delivery market, expanding beyond its core restaurant delivery services. The announcement comes shortly after DoorDash reported a 27.3% year-over-year revenue growth in its third-quarter earnings.

The deal with Old Navy was described as a major step forward, with

reporting increased interest in on-demand clothing delivery. The company also shared news of an expanded partnership with Coco Robotics, introducing autonomous deliveries in Miami and extending its reach to groceries and daily necessities.

Market analysts are keeping a close eye on DoorDash’s stock for signs of recovery after a steep decline in early November. On November 7, the stock fell 15.5% following third-quarter results that missed profit projections and a weaker-than-expected adjusted EBITDA outlook for the fourth quarter. While DoorDash’s quarterly revenue of $3.45 billion surpassed analyst predictions, its GAAP earnings per share of $0.55 missed the $0.68 estimate. The Q4 guidance, projecting $760 million in adjusted EBITDA at the midpoint compared to Wall Street’s $822.4 million expectation, raised concerns about future profitability and led to the sell-off.

Even with recent fluctuations, DoorDash’s stock is up 22% since the beginning of 2025, but it is still 26.1% below its 52-week peak of $281.74 from October 2025. Needham analysts have reiterated their Buy recommendation for DASH, though they recently reduced their price target from $300 to $275 to reflect current market conditions.

DoorDash also agreed to an $18 million settlement with the city of Chicago over accusations of misleading practices, such as listing restaurants without their approval and misrepresenting prices to customers. The settlement includes $5.8 million in delivery commission and marketing credits for active restaurants and $4 million in delivery credits for Chicago users.

Following a cybersecurity breach in October that allowed unauthorized access to user information, DoorDash has upgraded its security protocols and introduced additional employee training. The company stated that there was no evidence of data being used for fraud or identity theft, and measures have been put in place to prevent future incidents.

Backtest Hypothesis

A backtest of a momentum-based trading strategy for DASH, called the “20% Surge Momentum” method, provides insights into the stock’s reaction to sharp price increases. This approach automatically initiates a purchase when the stock jumps 20% or more in a single session and holds the position for up to 30 trading days, unless a stop-loss or take-profit rule is applied. Between January 1, 2022, and November 14, 2025, the strategy produced a solid absolute return, though it experienced considerable volatility and notable drawdowns.

Results were mainly driven by a handful of significant gains, while frequent losing trades sometimes led to substantial losses. Before using this strategy in real trading, implementing stricter risk controls—like stop-losses or profit targets—could help reduce volatility and improve risk-adjusted performance. Additional testing across various stocks and market conditions may further confirm its reliability in different scenarios.