Hollister Boosts Abercrombie's Profits While Flagship Brand Declines
- Abercrombie & Fitch shares jumped 18% premarket after Q3 earnings beat estimates, driven by Hollister's 16% sales surge to $673M. - Hollister's 15% comparable sales growth contrasted with Abercrombie brand's 2% sales decline and 7% comparable store drop. - CEO Fran Horowitz cited inventory challenges for Abercrombie's struggles but raised full-year sales guidance to 6%-7% growth. - Analysts highlight Hollister's youth appeal but note retail headwinds, with Q4 guidance aligning slightly below analyst expe
Shares of Abercrombie & Fitch Co. (ANF) jumped 18% in premarket trading on November 25 after the company
Hollister was the main driver, with sales rising 16% to $673.27 million, fueled by high demand during the back-to-school period and autumn season. Comparable sales at Hollister were up 15%, a sharp contrast to the
Analysts observed that these results signal a strategic pivot, with Hollister now driving most of the company’s growth. "
For the fourth quarter, Abercrombie & Fitch is projecting sales growth of 4%-6% and earnings per share between $3.40 and $3.70, which is close to but slightly below analyst forecasts of 5.6% revenue growth and $3.55 per share. The stock has rebounded sharply after a 56% drop in 2025, which was caused by weaker discretionary spending and tariff challenges. While the company’s updated guidance shows optimism for the holiday season, investors are expected to closely watch management’s plans to revive the Abercrombie brand during the upcoming earnings call.
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