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Planet Fitness Can Manage Potential Risks to Churn, Membership Growth From Meta AI Agent, UBS Says

Planet Fitness Can Manage Potential Risks to Churn, Membership Growth From Meta AI Agent, UBS Says

02:22 PM EDT, 10/09/2026 (MT Newswires) -- Planet Fitness (PLNT) investors are concerned regarding potential implications on churn and membership growth from Meta Platforms' (META) new artificial intelligence agent, though the risk is "manageable in practice," UBS Securities said Friday. Last month, Meta said its Muse personal AI agent can perform tasks such as sending e-mails, booking travel and negotiating bills on behalf of users. The agent can also continue working after users close the app. "(Planet Fitness) sentiment has been negative and took a worse turn after Muse launch and fears that agentic AI can drive significant impact on churn in the medium-term," UBS analysts, including Arpine Kocharyan, said in a note to clients Friday. "We believe agentic AI risk is sensible but manageable in practice." The fitness center operator could introduce authentication steps, such as in-app verifications and biometric confirmations, which AI agents would struggle to complete, according to the brokerage. Planet Fitness could also restrict automated access, block bot traffic at the network level, and require direct confirmation from members before allowing an AI agent to cancel their subscriptions, UBS said. The high cost of rejoining gyms could keep members to not allow automatic cancellations, while Planet Fitness can use the AI technology itself to personalize outreach and offer membership freezes or downgrades before a cancellation, according to the note. Planet Fitness' business fundamentals have improved amid stronger membership growth in September and continued strength in early October, UBS said. "Churn has been stable in the 3.5%-3.8% range, with (Planet Fitness) likely implementing a change in billing whereby a member is billed same day (versus) 30 days later," the analysts said. "If implemented, this could further reduce churn." More stable churn means Black Card pricing hike could come "sooner than the market believes," the analysts wrote. Black Card membership typically has higher utilization, according to t

MT newswire•2026-10-09 18:22
US Ad Market Looks Weaker Without Temporary Boosts, Deutsche Bank Says

US Ad Market Looks Weaker Without Temporary Boosts, Deutsche Bank Says

01:13 PM EDT, 10/09/2026 (MT Newswires) -- The US advertising market is not as strong as revenue trends suggest, given temporary boosts from political spending and the World Cup, Deutsche Bank said on Friday. Overall advertising spending in the third quarter likely grew 9.8% year over year, accelerating from the 6.9% and 6.1% increases in the preceding two quarters, respectively, the investment firm said, citing data shared by "the head of an independent media planning, buying, and strategy agency" during a client conference call. That's the strongest growth quarter of the year for ad spending and may be the best quarter over at least the next 12 to 18 months amid softening consumer demand, Deutsche Bank analyst Bryan Kraft said. However, ads for one-time events accounted for a significant portion of the growth story, with political advertising seen contributing about 2.7 percentage points, Deutsche Bank analyst Benjamin Black said in a separate note following a call with "the head of a global full-service media agency." MT Newswires couldn't verify if Deutsche Bank spoke to the same expert for both notes. "Our biggest takeaway is that headline advertising growth remains healthy, although this expert suggested that underlying environment is somewhat softer than the reported numbers suggest given significant contributions from political advertising, the World Cup, and (artificial intelligence)-company customer acquisition spending," Black said. Without political spending, ad spend growth would have been at 7.1% in the third quarter and slowed to about 5% in the final three months of the year, Black said. "Political advertising should contribute roughly (three to four) percentage points of growth in (the second half), while the World Cup will have contributed approximately one point," Kraft said. "Excluding these factors, ad spending would be considerably weaker and closer to (low-single-digit) growth." Black said digital advertising continues to outpace traditional media as online ad spend growth in the third quar

MT newswire•2026-10-09 17:13
Market Chatter: Trump Disclosed 517 Securities Transactions in August, Including Up to $25 Million Meta Purchase

Market Chatter: Trump Disclosed 517 Securities Transactions in August, Including Up to $25 Million Meta Purchase

07:12 PM EDT, 10/08/2026 (MT Newswires) -- President Donald Trump disclosed 517 securities transactions in August, including a purchase of up to $25 million in Meta stock and an investment of up to $5 million in SpaceX debt two days before he signed a policy to expand U.S. commercial space transportation, CNBC reported Thursday, citing a newly released financial disclosure. The transactions totaled roughly $74.3 million to $273.3 million, according to a CNBC analysis. Purchases accounted for at least $44.2 million and sales at least $30.1 million. The largest transaction was an Aug. 21 purchase of between $5 million and $25 million in Meta shares, the report said. Trump also bought between $1 million and $5 million each of AT&T, ConocoPhillips, Abbott Laboratories, Netflix and Chevron that day. On Aug. 21, he sold between $1 million and $5 million each of Advanced Micro Devices and Church & Dwight, along with stakes worth between $500,001 and $1 million in companies including Boeing, Home Depot, T-Mobile, Datadog, Dell Technologies, Palo Alto Networks and Nvidia, according to the report. Trading slowed from June and July, when he disclosed more than 1,000 transactions in each month, the report said. (Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

MT newswire•2026-10-08 23:12

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Based on META's historical price performance prediction model, the price of META is projected to reach $8.76 in 2027.

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In 2032, the META price is expected to change by +40.00%. By the end of 2032, the META price is projected to reach $20.81, with a cumulative ROI of +249.15%.
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